The AI shopping advisor for European & multilingual stores
Turn store visitors into confident buyers
engagelayer.io is an AI shopping assistant for online stores. It answers shoppers only from your approved catalog and policies — in 20 languages, hosted in the EU — from product questions before checkout to order status after it.
yourstore.com/backpacks/alpine-40l
NB
Store advisor
Answers from your catalog
¿Esta mochila de 40 L sirve como equipaje de mano en Ryanair?
Sí — mide 55 × 40 × 20 cm, justo dentro del límite de Ryanair. Si viaja con tarifa básica, la Alpine 38L cabe bajo el asiento. ¿Le muestro la comparación?
Where is my order #48291?Compare with the 38LWhat's your return policy?
Ask about any product…
Why this matters
Your traffic is expensive. Most shoppers leave without buying.
Ads, SEO, email flows — you pay to bring shoppers in. Then they hit a question your product page doesn't answer, and the doubt wins. The advisor answers it on the spot, in their language, and keeps the purchase moving.
Product pages can't answer fit questions
Will it fit, is it compatible, which size, what's the difference between these two? Static pages weren't built for the questions that decide a purchase.
Shoppers leave at the moment of doubt
One unanswered question is all it takes. They don't email you about it — they open a competitor's tab.
"Where is my order?" drowns your inbox
The same question, asked a hundred ways, fills your support queue while purchase questions wait.
Your shoppers don't all speak English
You sell across borders, but your answers live in one language. Everyone else bounces.
See it in action
This is your store with the advisor on it
A stylized store page with the advisor bubble in the corner — exactly how it sits on your site. Click the bubble and ask what a shopper would ask.
yourstore.com/collections/backpacks
Alpine Gear Co.
Cart · 22
Summer picks · free EU shipping over €60 · 30-day returns
Backpacks
12 products · free EU shipping over €60
BestsellerAlpine 40L
★★★★★4.8 · 214
€119
Alpine 38L
★★★★★4.7 · 96
€99
−20%Summit 55L
★★★★★4.9 · 58
€159
Day 22L
★★★★★4.6 · 173
€69
Click to ask like a shopper
Does the Alpine 40L fit Ryanair carry-on?
Yes — it measures 55 × 40 × 20 cm, within Ryanair's cabin limit. If you fly basic fare, the Alpine 38L fits under the seat. Both are in stock.
Where is my order #48291?
Your order shipped yesterday with DPD and is on track for Thursday. You'll get a tracking update tonight. Anything about the delivery I should pass to the team?
What's your return policy?
You have 30 days from delivery, and size exchanges are free — that's straight from this store's return policy. Want me to summarize the exchange steps?
¿Hacéis envíos a España?
Sí — enviamos a España en 3–5 días laborables, gratis a partir de 60 €. Respondo en 20 idiomas con el mismo catálogo aprobado.
How it works
From your catalog to a selling conversation
We import your catalog and policies
Products sync natively through the official Shopify add-on — or from CSV and a site crawl. Shipping rules, returns and FAQs become approved knowledge, loaded by our team.
Shoppers ask real questions
On any product page, in their own language, at any hour. The advisor answers only from your approved catalog and policies — never from the open internet.
It guides the choice
Sizes, compatibility, comparisons, shipping times — it clears the doubt that was about to end the visit, and suggests the product that actually fits.
It answers about the order
"Where is my order?" answered on the spot from your store data. Anything that needs an action — a refund, an address change — is summarized and handed to your team.
Your team gets the full story
Every conversation arrives with the transcript, what the shopper wanted and the recommended next step — by email, webhook, or the CRM you already use.
Practical payoff
Where this pays off in practice
Not the technology — what actually changes for your store, in situations you'll recognize.
You pay for traffic
Every visitor who leaves with an unanswered question is ad spend wasted. The advisor answers in the moment — the click you already paid for gets a second chance to convert.
You sell products that need explaining
Sizes, compatibility, materials, “what's the difference between these two” — answered before doubt kills the checkout, straight from your catalog.
You sell across borders
A shopper in Warsaw asks in Polish, one in Madrid asks in Spanish — same catalog, no extra staff, no translation projects.
Your inbox is full of “where is my order?”
The advisor answers order-status questions instantly, around the clock. Your team keeps the cases that need a human decision.
You run promos and seasonal peaks
Black Friday traffic doesn't wait for your support hours. The advisor absorbs the question spike, 24/7, with no extra headcount.
You want to know why shoppers don't buy
Every conversation is a record of what almost stopped a purchase. Read the transcripts — it's your cheapest market research.
Who benefits
Different jobs. Same outcome: more orders from the traffic you already have.
For store owners
More of the traffic you already pay for turns into orders.
Fewer abandoned questions
Shoppers get answers at the moment of doubt, before they open a competitor's tab.
Sell in 20 languages
Serve shoppers across Europe without hiring for every market.
No replatforming
One script tag on your existing store. Catalog sync with Shopify included.
Public pricing, no lock-in
Plans start at $99/mo and you can cancel anytime.
For store owners
For store owners
More of the traffic you already pay for turns into orders.
Fewer abandoned questions
Shoppers get answers at the moment of doubt, before they open a competitor's tab.
Sell in 20 languages
Serve shoppers across Europe without hiring for every market.
No replatforming
One script tag on your existing store. Catalog sync with Shopify included.
Public pricing, no lock-in
Plans start at $99/mo and you can cancel anytime.
For support leads
For support leads
The repetitive questions stop reaching your inbox.
Order-status questions answered on the spot
The advisor answers "where is my order?" from your store data. Your team handles the cases that need judgment.
No made-up answers
It answers only from your approved content. When it doesn't know, it says so and hands over — it never invents a policy.
Handoff you control
Escalation to your team with the full conversation attached. Nothing gets lost on the way.
Returns questions, answered from your policy
Shoppers get your actual return rules, not a paraphrase.
For marketing
For marketing
Your product content finally works as hard as your ads.
Every page becomes conversational
The advisor sits on every product page, turning descriptions into dialogue.
Hear what shoppers actually ask
Transcripts show the questions your pages don't answer. A free roadmap for content and product.
Multilingual without agencies
20 languages from the same approved knowledge. You never translate twice.
Live in days
We set it up for you. No developer queue.
What your team gets
Not another anonymous chat log. The full story of every shopper conversation.
Every conversation your team receives comes with what the shopper asked, what they were trying to buy, and where it stalled — ready to act on, delivered by email, webhook, or the CRM you already use.
Full transcript of what the shopper asked
The products they were deciding between
Order or delivery issue, already summarized
Recommended next step for your team
Page and language the conversation started in
New shopper conversation · summary just delivered
Ready to replyAM
Marta Kowalska
Order #48291 · 🇵🇱 Poland
marta.k93@gmail.com
Interested in
Hiking backpack 40L — carry-on fit
Conversation language
Polish
Started reading
"Backpacks 40L" category page
Came from
Google Shopping
She asked about
Return window when exchanging sizes
Recommended next step
Reply with the exchange label — she's ready to reorder
Conversations reach your team by email, webhook, or the CRM you already use — set up by our team during onboarding.
One simple dashboard
Everything in one place. Built for non-technical teams.
Marketing, sales and operations teams use the same simple dashboard. No technical training required — and our team is one click away if you need help.
Your contentThe documents your assistant is allowed to talk about
Your content
The documents your assistant is allowed to talk about
An AI assistant built from your company knowledge
Upload product docs, pricing logic, FAQs and case studies. The assistant answers only from these approved sources — never from guesswork.
- No engineering — drag & drop a file or paste a website link
- Answers stay grounded in approved content, so nothing off-brand is said
- Update a source and the assistant re-learns it within minutes
- GDPR-safe: your content is processed in the EU and never trains shared models
- Marketing keeps every answer consistent with the latest product copy
- Legal signs off one source of truth instead of policing live chats
- During onboarding week, load only the materials you have already cleared
ConversationsReal chats — what was asked, what was answered
Conversations
Real chats — what was asked, what was answered
Every B2B visitor conversation, logged and analysed
See what visitors asked, how the assistant answered and where intent showed up — a full conversation log, not a black box.
- Read full transcripts with the detected need and lead score
- Spot the questions that come up most and the pages that drive them
- Catch gaps where the assistant should know more — and fix the source
- Filter by language, topic or lead temperature
- Sales reviews a transcript before calling a hot lead back
- Product learns which features prospects ask about first
- Support turns repeat questions into new approved content
Languages20 languages, one source of content
Languages
20 languages, one source of content
Your content in one language. Every visitor answered in theirs.
The assistant detects each visitor's language and answers in it — AI chat in 20 languages, even when your source documents are English-only.
- Real-time translation on top of your approved content
- Open new markets without re-writing your knowledge base
- Sales summaries arrive in your team's language, not the visitor's
- Right-to-left layout for Arabic handled automatically
- An EU exporter engages buyers in German, French and Polish at once
- A new market goes live in week two without a translation project
- A German sales team reads a summary of a Polish-language chat
Where leads goCRM, email, Slack, Microsoft Teams
Where leads go
CRM, email, Slack, Microsoft Teams
From AI chat straight into your CRM
Every qualified lead is routed where your team already works — CRM, email, Slack or Microsoft Teams — with the full transcript and recommended next step.
- Connects to HubSpot, Salesforce, Pipedrive, Zoho and more
- Route by country, language or interest area to the right rep
- Hot-lead alerts in Slack or Microsoft Teams within seconds
- No CRM? A clean summary email works just as well
- A hot lead reaches the right rep before they leave the site
- Marketing proves pipeline contribution with source-tagged leads
- Ops routes enquiries across regions without manual triage
Inside Shopify
Native in the admin you already use
Install engagelayer.io from your Shopify admin like any other app. Products, prices and policies sync natively — the advisor always sells from your current catalog.
Official add-on — installed in a few clicks, no code
Catalog sync runs automatically after every change
Order-status answers come from your store data
Uninstall any time — your store is untouched
S
Shopify admin
Add-on installed
Home
Orders
Products
Customers
Apps
engagelayer.io
engagelayer.io — AI shopping advisor
Catalog sync · ON
1,248
products synced
2 min ago
last automatic sync
Advisor live on your storefront
New products, price changes and policy updates reach the advisor automatically.
Stylized illustration of the add-on inside the Shopify admin.
Integrations
Catalog sync with Shopify. Conversations wherever your team works.
engagelayer.io is an official Shopify add-on: install it from your Shopify admin and the catalog syncs natively — no exports, no scripts, no developers. Conversations reach your team by email, webhook, or the CRM you already use.
HubSpot
Salesforce
Pipedrive
Zoho
Microsoft Dynamics
Email
Slack
Microsoft Teams
Google Drive
SharePoint
Notion
Confluence
Official Shopify add-on
Installed from your Shopify admin like any other app — the catalog syncs natively, and stays current on its own.
Order-status answers
"Where is my order?" answered on the spot from your store data.
Delivery where your team works
Conversations reach your team by email, webhook, or the CRM you already use.
Refunds, cancellations and account actions stay with your team — the advisor answers, your team decides.
Languages
Sell in 20 markets without hiring in one.
A shopper who can't ask in their own language usually doesn't ask at all — they leave. The advisor answers them in 20 languages, from the same approved catalog.
Answers in the shopper’s language, automatically
A shopper in Madrid gets the same answer as one in Warsaw
One catalog covers every market
No translation agency, no per-market storefront
Detects the language — no menu, no flags
The conversation reaches your team in yours
Right-to-left support, including Arabic
Add markets without adding staff
20 languages — one catalog, every market
Live preview Live preview · English
How can I help you today?
What is the implementation timeline?
en— English
Live preview · English
How can I help you today?
What is the implementation timeline?
lv— Latvian
Live preview · Latvian
Kā varu jums šodien palīdzēt?
Kāds ir ieviešanas grafiks?
lt— Lithuanian
Live preview · Lithuanian
Kaip galiu jums šiandien padėti?
Koks yra įgyvendinimo grafikas?
et— Estonian
Live preview · Estonian
Kuidas saan teid täna aidata?
Mis on rakendamise ajakava?
ru— Russian
Live preview · Russian
Чем я могу вам помочь сегодня?
Какие сроки внедрения?
de— German
Live preview · German
Wie kann ich Ihnen heute helfen?
Wie lange dauert die Implementierung?
fr— French
Live preview · French
Comment puis-je vous aider aujourd'hui ?
Quel est le calendrier de mise en œuvre ?
es— Spanish
Live preview · Spanish
¿Cómo puedo ayudarte hoy?
¿Cuál es el plazo de implementación?
pt— Portuguese
Live preview · Portuguese
Como posso ajudar hoje?
Qual é o cronograma de implementação?
it— Italian
Live preview · Italian
Come posso aiutarti oggi?
Qual è la tempistica di implementazione?
pl— Polish
Live preview · Polish
Jak mogę dziś pomóc?
Jaki jest harmonogram wdrożenia?
uk— Ukrainian
Live preview · Ukrainian
Чим я можу вам допомогти сьогодні?
Які терміни впровадження?
ro— Romanian
Live preview · Romanian
Cum vă pot ajuta astăzi?
Care este termenul de implementare?
nl— Dutch
Live preview · Dutch
Hoe kan ik u vandaag helpen?
Wat is de implementatietijdlijn?
sv— Swedish
Live preview · Swedish
Hur kan jag hjälpa dig idag?
Vad är implementeringstidslinjen?
no— Norwegian
Live preview · Norwegian
Hvordan kan jeg hjelpe deg i dag?
Hva er implementeringsplanen?
da— Danish
Live preview · Danish
Hvordan kan jeg hjælpe dig i dag?
Hvad er implementeringstidslinjen?
fi— Finnish
Live preview · Finnish
Kuinka voin auttaa sinua tänään?
Mikä on käyttöönottoaikataulu?
ar— Arabic
Live preview · Arabic
كيف يمكنني مساعدتك اليوم؟
ما هو الجدول الزمني للتنفيذ؟
tr— Turkish
Live preview · Turkish
Bugün size nasıl yardımcı olabilirim?
Uygulama süresi nedir?
Security & residency
EU-hosted. And it can't say anything you haven't approved.
Your catalog and shopper conversations are processed and stored in the EU. The advisor answers only from approved content, and your data is never used to train foundation models.
GDPR-first by design
Consent-aware capture and privacy-by-default processing across every conversation.
Answers only from approved content
The advisor can't improvise — if it's not in your knowledge, it says so.
Isolated per store
Your catalog and conversations are isolated to your organization — never shared across tenants.
Full audit log
Changes and exports are logged, so you always know who did what.
One-click pause
Disable the advisor instantly from your dashboard, any time.
EU data residency
Stored in EU data centres
GDPR DPA
Article 28 — included on every paid contract
No model training
We never train general AI models on your data
You own your data
Export anytime · deleted within 90 days
EU hosting availableSetup done by our teamCancel anytime30-day pilot (on request)You own your data
Comparison
Built to help people buy — not to close tickets.
How an approved-content shopping advisor compares with the usual options.
Frequently asked
Ecommerce questions, answered
16 answers across 3 categories. Search or browse — or chat with us anytime using the button in the corner.
Getting started
· 6 answersGetting started
· 6 answersWhat is an AI shopping assistant?
An AI shopping assistant is software that answers shoppers' product and order questions in chat, the way a good store associate would. engagelayer.io is one built on your approved catalog and policies, so its answers stay accurate — in 20 languages.
What does engagelayer.io do for an online store?
It puts an AI shopping advisor on your store. Shoppers ask product and order questions and get answers drawn only from your approved catalog, policies and content — in their own language. Your team gets the full conversation.
How does my content get in?
Connect Shopify, upload CSV or text, or let us crawl your store. Policies, shipping rules and FAQs become approved knowledge. We set this up with you.
What does setup require from my team?
About an hour of your time. We configure the advisor, load your knowledge and tune the tone; you add one script tag. No developers needed.
Which AI model powers the advisor?
Leading commercial models, chosen and managed by our team — you never configure or pay a model provider yourself. Whatever runs underneath, the advisor answers only from your approved catalog and policies.
Can I control how it sounds?
Yes. Five tone controls — formality, warmth, authority, complexity, energy — and a live preview chat, so you see every change before shoppers do. You can pause the advisor with one click at any time.
Selling & orders
· 6 answersHow is this different from a support chatbot?
Support bots exist to close tickets. This advisor exists to help people buy: fit, compatibility and policy questions before checkout, order status after it. It never acts on your systems — your team keeps every decision.
Does it integrate with Shopify?
Yes. The advisor syncs your product catalog from Shopify, so answers stay aligned with your current catalog. Our team handles the setup.
Can it answer "Where is my order?"
Yes. Order-status questions are answered on the spot from your store data. Anything that needs an action — a refund, an address change — is summarized and handed to your team.
Will it make things up?
No. It answers only from content you've approved. When it doesn't know, it says so, links a related page, or brings your team in — you choose the behavior.
What happens during sales and traffic spikes?
The advisor answers every shopper at once, at 3 pm or 3 am — Black Friday traffic doesn't queue. Plans are sized by monthly conversations, and you can move up a plan whenever a peak season is coming.
Can it hand a shopper over to a human?
Yes. Escalation is built in: the shopper asks for a person, or the advisor offers a handover itself when a question needs one. Your team receives the full conversation, not a cold start.
Data & billing
· 4 answersWhat counts as a conversation?
One shopper chat session, however many messages it holds. Every plan includes a fixed number of monthly conversations, and you always see usage in your dashboard.
Where is my data hosted?
In the EU. Store content and shopper conversations are processed and stored in the EU, and they are never used to train foundation models.
Which languages does it support?
Shoppers get replies in 20 languages, all drawn from the same approved knowledge — you don't translate anything twice.
What happens when I update my catalog?
Nothing on your side. Products, prices and policies sync automatically through the Shopify add-on, so the advisor always sells from your current catalog — discontinued items included.
What is an AI shopping assistant?
An AI shopping assistant is software that answers shoppers' product and order questions in chat, the way a good store associate would. engagelayer.io is one built on your approved catalog and policies, so its answers stay accurate — in 20 languages.
What does engagelayer.io do for an online store?
It puts an AI shopping advisor on your store. Shoppers ask product and order questions and get answers drawn only from your approved catalog, policies and content — in their own language. Your team gets the full conversation.
How does my content get in?
Connect Shopify, upload CSV or text, or let us crawl your store. Policies, shipping rules and FAQs become approved knowledge. We set this up with you.
What does setup require from my team?
About an hour of your time. We configure the advisor, load your knowledge and tune the tone; you add one script tag. No developers needed.
Which AI model powers the advisor?
Leading commercial models, chosen and managed by our team — you never configure or pay a model provider yourself. Whatever runs underneath, the advisor answers only from your approved catalog and policies.
Can I control how it sounds?
Yes. Five tone controls — formality, warmth, authority, complexity, energy — and a live preview chat, so you see every change before shoppers do. You can pause the advisor with one click at any time.
Still have a question?
Chat with us using the corner button — we reply in real time. Or speak with our team directly:
Request a demo
See it on your website with your content.
We'll set up a personalized demo using your industry, languages and a sample of your real business content.
No replacement of your CRM or website
Multilingual setup from day one
Pilot scope tailored to your sales workflow