Turn website visitors into engaged paying customers
An AI advisor that answers your visitors only from your approved content — in 20 languages, hosted in the EU. It qualifies real buyers as they chat, books the meeting, and hands your sales team a ready-to-close lead in the CRM you already use. We set it up — your IT team doesn't lift a finger.
Five simple steps. Our team handles the technical part.
Your traffic is expensive. Most B2B websites lose too much of it.
You pay for SEO, ads, events, outbound — and then most visitors leave without ever talking to your team. Our system is purpose-built for B2B conversion: it engages every visitor, qualifies real intent, and sends warm, ready-to-close leads to your sales team.
Try it yourself. Ask the questions a real prospect would ask.
Click any of the questions below to see how the assistant responds. The live version uses your real business content — set up by our team during onboarding.
Will this work with our current website and CRM?
Can the assistant use our PDFs and presentations?
Can it speak our customers' languages?
How does it qualify a lead before sales gets involved?
engagelayer.io vs. the alternatives
You already have options. Here's how they actually compare for B2B websites with complex services.
Different priorities. Same outcome: more revenue from your website.
Not another contact-form submission. A real conversation, ready to close.
Every qualified lead arrives in your sales tool with the full conversation, what the visitor cares about, and what to do next. Your reps walk into the first call already prepared.
What a B2B insurance rollout is built to look like
Picture a B2B insurance-technology company with active LinkedIn ads, multilingual brokers and a complex product portfolio. They have the traffic — they're missing the conversation. Here's the kind of outcome engagelayer.io is designed to produce.
Built for 68+ B2B industries with complex products, services and sales cycles
Pick your industry to see the unique value proposition and how a smart AI advisor turns your existing website traffic into qualified sales conversations.
Financial & LegalLeasing companiesHelp leasing prospects compare contracts, asset eligibility and total cost of ownership before talking to sales.
Financial & LegalBanks with B2B servicesHelp business clients navigate corporate accounts, financing, FX and treasury services without front-office bottlenecks.
Financial & LegalLaw firmsHelp businesses understand legal services, fee structures and engagement models before booking a consultation.
Financial & LegalTax advisory firmsAnswer routine tax questions and qualify advisory engagements before the first call with a partner.
Financial & LegalAccounting firmsHelp SMEs choose the right accounting package and understand monthly workflow before signing.
Financial & LegalAudit firmsExplain audit scope, methodology and standards-aligned timelines to potential clients.
Financial & LegalLeasing companiesHelp leasing prospects compare contracts, asset eligibility and total cost of ownership before talking to sales.
Financial & LegalBanks with B2B servicesHelp business clients navigate corporate accounts, financing, FX and treasury services without front-office bottlenecks.
Financial & LegalLaw firmsHelp businesses understand legal services, fee structures and engagement models before booking a consultation.
Financial & LegalTax advisory firmsAnswer routine tax questions and qualify advisory engagements before the first call with a partner.
Financial & LegalAccounting firmsHelp SMEs choose the right accounting package and understand monthly workflow before signing.
Financial & LegalAudit firmsExplain audit scope, methodology and standards-aligned timelines to potential clients.
Professional ServicesConsulting companiesExplain methodologies, case examples and engagement models before the first scoping call.
Professional ServicesHR and recruitment agenciesQualify clients and candidates with intelligent first-touch screening on your website.
Professional ServicesStaffing and temporary workforceMatch staffing requests to availability, sectors and SLAs in seconds.
Professional ServicesOutsourcing companiesHelp prospects understand BPO/ITO models, SLAs and onboarding without long discovery calls.
Logistics & DistributionLogistics companiesHelp shippers understand routes, modes and service levels before requesting a quote.
Logistics & DistributionFreight forwarding companiesExplain forwarding services, Incoterms and documentation requirements to international shippers.
Logistics & DistributionCustoms brokersHelp importers and exporters navigate classifications, AEO status and clearance timelines.
Logistics & DistributionWarehouse operatorsHelp prospects evaluate storage, fulfilment and handling capacity before site visits.
Logistics & DistributionWholesale distributorsHelp B2B buyers find products, MOQs and pricing tiers without phone tag.
Logistics & DistributionImport/export companiesHelp global buyers and sellers understand sourcing, logistics and trade terms.
Membership & AssociationsTrade associationsHelp member companies understand benefits, services and events without overloading the secretariat.
Membership & AssociationsChambers of commerceHelp local and international businesses access services, certificates and connections.
Membership & AssociationsNon-profit organizations with corporate partnersHelp corporate partners and donors understand impact, sponsorship and CSR opportunities.
Manufacturing & IndustrialManufacturing companiesExplain product specifications, certifications and OEM/distributor support to engineers and procurement.
Manufacturing & IndustrialIndustrial equipment suppliersHelp engineers find the right equipment, options and lead times without long catalogue calls.
Manufacturing & IndustrialEquipment distributorsHelp resellers and end-users understand brands, support and parts availability across portfolios.
Manufacturing & IndustrialPackaging companiesHelp brand owners understand packaging options, materials, sustainability and minimums.
Manufacturing & IndustrialB2B furniture manufacturersHelp office and contract clients explore catalogues, customisation and lead times.
Real Estate & ConstructionConstruction companiesExplain project capabilities, references and procurement models to clients and tender teams.
Real Estate & ConstructionReal estate developersHelp buyers and investors understand projects, availability, investment terms and timelines.
Real Estate & ConstructionCommercial real estate companiesHelp tenants and investors find space, terms, ESG profile and amenities faster.
Real Estate & ConstructionArchitecture firmsHelp clients understand design services, fees and project workflow before the first studio meeting.
Real Estate & ConstructionEngineering companiesExplain disciplines, capabilities and project workflow to procurement and design teams.
Real Estate & ConstructionFacility management companiesHelp corporate occupiers understand IFM scope, SLAs and cost models for multi-site portfolios.
Energy & EnvironmentEnergy companiesHelp business customers navigate tariffs, contracts and energy efficiency programmes.
Energy & EnvironmentSolar and renewable energy installersHelp businesses understand solar economics, financing and installation timelines.
Energy & EnvironmentBattery energy storage companiesHelp operators and developers explore storage sizing, use cases and economics.
Energy & EnvironmentHVAC system suppliersHelp facility managers and contractors find the right HVAC solution and service contract.
Energy & EnvironmentWater treatment companiesHelp industrial customers select the right water and wastewater solutions.
Energy & EnvironmentWaste management companiesHelp businesses understand collection, recycling and compliance services for their waste streams.
Healthcare & Life SciencesMedical clinicsHelp corporate partners and B2B referrers understand services, capacity and referral workflows.
Healthcare & Life SciencesDental clinicsHelp corporate clients and partners understand offered treatments, packages and partnership terms.
Healthcare & Life SciencesMedical laboratoriesHelp corporate clients understand test panels, turnaround times and integrations.
Healthcare & Life SciencesMedical equipment suppliersHelp hospitals and clinics evaluate equipment, service contracts and training.
Healthcare & Life SciencesPharmaceutical distributorsHelp pharmacies, clinics and hospitals navigate catalogues, regulations and ordering.
Healthcare & Life SciencesAesthetic medicine clinicsHelp corporate partners and franchise prospects understand procedures, training and partnership models.
Healthcare & Life SciencesCosmetics and cosmeceuticals distributorsHelp retailers and clinics navigate brand portfolios, MOQs and certifications.
Education & TrainingEducational institutionsHelp corporate and institutional partners understand programmes, partnerships and admissions.
Education & TrainingBusiness schoolsHelp corporate clients explore executive education, custom programmes and partnerships.
Education & TrainingCorporate training providersHelp L&D leaders find the right training format, content and delivery model for their teams.
Travel, Events & HospitalityB2B and corporate travel operatorsHelp corporate clients understand travel programmes, savings, tools and policy compliance.
Travel, Events & HospitalityHotel groupsHelp corporate buyers and event planners explore properties, rates and group services.
Travel, Events & HospitalityEvent management companiesHelp corporate clients explore event formats, capacity and turnkey services.
Travel, Events & HospitalityExhibition and conference organizersHelp exhibitors and sponsors understand opportunities, packages and audience profile.
Travel, Events & HospitalityHoReCa equipment suppliersHelp hotels, restaurants and caterers find equipment, packages and financing.
Food & AgricultureFood manufacturing companiesHelp retailers, distributors and HoReCa buyers understand SKUs, certifications and capacity.
Food & AgricultureIngredient suppliers for the food industryHelp food manufacturers find the right ingredient, spec and supply terms.
Food & AgricultureAgricultural companiesHelp buyers and partners understand crops, capacity and sustainability practices.
Food & AgricultureAgricultural machinery suppliersHelp farms and dealers find the right machinery, financing and service plan.
Food & AgricultureVeterinary clinics and networksHelp corporate partners and farm clients explore services, contracts and species coverage.
Automotive & MobilityCar dealershipsHelp corporate fleet buyers explore vehicles, packages and financing without long showroom visits.
Automotive & MobilityFleet management companiesHelp corporate clients understand fleet products, telematics and total cost of ownership.
Automotive & MobilityCar rental and leasing companiesHelp corporate clients navigate short-term rental, long-term and operational leasing.
Automotive & MobilityMarine and shipping servicesHelp charterers, owners and shippers explore services, lanes and pricing.
Automotive & MobilityAviation services companiesHelp airlines, operators and corporate clients explore services and contract structures.
Operational ServicesPrivate security companiesHelp corporate buyers explore guarding, technology and integrated security services.
Operational ServicesB2B cleaning service providersHelp facility managers explore cleaning programmes, frequency and SLAs.
Operational ServicesMaintenance service providersHelp operations teams understand maintenance contracts, SLAs and asset coverage.
Operational ServicesOffice equipment suppliersHelp corporate buyers explore equipment, leasing, MPS and managed services.
Operational ServicesPrinting and signage companiesHelp marketing and operations teams explore products, materials and timelines.
Telecom & ConnectivityTelecom companiesHelp business customers explore connectivity, voice, mobile and managed services.
Telecom & ConnectivityInternet service providersHelp business clients explore connectivity options, SLAs and multi-site migrations.
Everything in one place. Built for non-technical teams.
Marketing, sales and operations teams use the same simple dashboard. No technical training required — and our team is one click away if you need help.
Your contentThe documents your assistant is allowed to talk about
An AI assistant built from your company knowledge
Upload product docs, pricing logic, FAQs and case studies. The assistant answers only from these approved sources — never from guesswork.
- No engineering — drag & drop a file or paste a website link
- Answers stay grounded in approved content, so nothing off-brand is said
- Update a source and the assistant re-learns it within minutes
- GDPR-safe: your content is processed in the EU and never trains shared models
- Marketing keeps every answer consistent with the latest product copy
- Legal signs off one source of truth instead of policing live chats
- During onboarding week, load only the materials you have already cleared
ConversationsReal chats — what was asked, what was answered
Every B2B visitor conversation, logged and analysed
See what visitors asked, how the assistant answered and where intent showed up — a full conversation log, not a black box.
- Read full transcripts with the detected need and lead score
- Spot the questions that come up most and the pages that drive them
- Catch gaps where the assistant should know more — and fix the source
- Filter by language, topic or lead temperature
- Sales reviews a transcript before calling a hot lead back
- Product learns which features prospects ask about first
- Support turns repeat questions into new approved content
WhatsApp BusinessOptional add-on for visitors who message you on WhatsApp
Capture and qualify leads on WhatsApp
Connect a verified WhatsApp Business number so visitors can message you where they already are. The AI handles routine questions; your operator takes over in one click.
- AI replies on WhatsApp in 20 languages, around the clock
- Hand any chat to a human operator without losing context
- Qualified WhatsApp leads land in your CRM like any other
- Optional add-on — switch it on only when you need it
- Field-sales markets reach you on WhatsApp instead of email
- After-hours messages are answered and queued for the morning
- A trade-show lead keeps the conversation going from their phone
Languages20 languages, ready to use
A multilingual website assistant out of the box
The assistant detects each visitor's language and answers in it — AI chat in 20 languages, even when your source documents are English-only.
- Real-time translation on top of your approved content
- Open new markets without re-writing your knowledge base
- Sales summaries arrive in your team's language, not the visitor's
- Right-to-left layout for Arabic handled automatically
- An EU exporter engages buyers in German, French and Polish at once
- A new market goes live in week two without a translation project
- A German sales team reads a summary of a Polish-language chat
Where leads goCRM, email, Slack, Microsoft Teams
From AI chat straight into your CRM
Every qualified lead is routed where your team already works — CRM, email, Slack or Microsoft Teams — with the full transcript and recommended next step.
- Connects to HubSpot, Salesforce, Pipedrive, Zoho and more
- Route by country, language or interest area to the right rep
- Hot-lead alerts in Slack or Microsoft Teams within seconds
- No CRM? A clean summary email works just as well
- A hot lead reaches the right rep before they leave the site
- Marketing proves pipeline contribution with source-tagged leads
- Ops routes enquiries across regions without manual triage
Built for European B2B — 20 languages out of the box
Visitors ask questions in their own language — even when your business documents are in another. Your sales team gets the conversation summary in their preferred language. All 20 active on Enterprise; smaller plans pick the markets they need.
Keep your CRM. Keep your website. Keep your tools.
We plug into the systems your team already uses. Nothing to replace. Our team handles every connection during setup.
An engaged customer for less than a cup of coffee
Each plan includes a fixed number of monthly conversations. For typical B2B traffic the cost per qualified, engaged lead lands around $1.50 — less than what you spend on coffee at a meeting. Most enterprise conversion tools hide their pricing and start at $15,000–$42,000 a year; ours are public, start at $99/mo, and you can cancel anytime. Onboarding and configuration are handled by our team — no internal IT required.
- 1 AI assistant
- 1 website
- Up to 3 content pieces
- Basic chat widget
- Email lead notifications
- 1 AI assistant
- Up to 10 content pieces
- Send leads to email or any CRM
- Conversation summariesComing soon
- Basic dashboard
- Up to 25 content pieces
- Lead temperature (Hot / Warm / Cool)
- Native CRM integrations (Pipedrive, HubSpot)
- Advanced insightsComing soon
- WhatsApp Business add-on availableComing soon
- Up to 50 content pieces
- All CRM integrationsComing soon
- Sales handoff summary
- Team access
- WhatsApp Business add-on availableComing soon
- Unlimited content pieces
- GDPR DPA + EU data residency on contract
- SSO (SAML / OIDC) + IP allowlistComing soon
- Dedicated success manager
- Optional on-premise / private cloud
- Custom CRM & API connectors
- Priority SLA & quarterly business review
Every plan includes hands-on setup from our team. We connect your business content, configure your assistant, set up where leads go, and train your team — so your marketing, sales or operations team can focus on results, not technical setup.
The setup fee depends on the number of content pieces, languages, connections and pages we build for you. We agree on it together — separately from your monthly subscription — as a one-time investment before launch.
Some buyers don't want to chat on a website — they reach out on WhatsApp. The add-on connects a WhatsApp Business number to your assistant: AI handles routine questions in the same way it does on your website, and a real operator from your team can take over any conversation when it matters.
Everything you might want to know
64 answers across 9 categories. Search or browse — or chat with us anytime using the button in the corner.
Getting started & setup
· 7 answersGetting started & setup
· 7 answersWhat does engagelayer.io do?
What problem does it solve?
How do I add it to my website?
Will I need a developer or my IT team?
Will my team need to learn anything technical?
How fast can I go live?
Do you offer onboarding help?
The AI assistant
· 8 answersWhat can the assistant talk about?
What if it doesn't know the answer?
Can I customise the tone of voice?
Can the assistant ask follow-up questions?
Can I test it before going live?
How does it know what NOT to talk about?
Is the assistant live 24/7, even when my team is offline?
Can I pause or disable the assistant?
Your content & how the AI learns
· 6 answersWhat content should I load?
What should I NOT load?
What content formats can I add?
Can you connect Google Drive, SharePoint, Notion or Confluence?
How is my content updated when I change something?
Will my data be used to train AI models?
Conversations & leads
· 6 answersWhat counts as a "qualified lead"?
How is lead temperature decided?
Can I see the full transcript of a conversation?
When does the assistant ask for contact details?
Can a visitor talk to a real person mid-conversation?
Can I export my conversation and lead history?
Integrations & where leads go
· 6 answersWhich CRM do you support?
What if I don't use a CRM?
Can I route leads by priority?
How quickly do leads arrive?
Can I preview what my sales team receives?
Do you support WhatsApp, Slack or Microsoft Teams?
Languages
· 4 answersWhich languages does the assistant work in?
Can it answer in a language different from my source documents?
Can the sales summary be in my team's language?
Does the dashboard work in every language?
Security, privacy & GDPR
· 7 answersWhere is my data stored, and who can access it?
How long do you keep visitor conversations?
Are you GDPR-aligned?
Can my visitors request data deletion?
How is the AI connection secured?
Is your AI safe for regulated industries like finance, legal and healthcare?
Do you train AI models on our data?
Plans, pricing & billing
· 9 answersWhat does each plan cost?
How is a "conversation" defined?
Is the AI usage included, or billed separately?
What happens if I approach my conversation limit?
Is there an annual discount?
Can I change or cancel my plan?
Is there a setup fee?
Can I run multiple workspaces under one company?
Can I see my conversation usage?
Trust & industries
· 11 answersHow does the assistant on this website work?
Will my live system use sample data like the demo?
Which industries do you work with?
Can the assistant give medical, legal or financial advice?
Can it handle technical specs and engineering questions?
What about strict-compliance industries (insurance, banking, healthcare)?
Who builds and maintains engagelayer.io?
Can I get references from existing customers?
How do I reach a real person?
Why not just use Chili Piper, Qualified or another enterprise tool?
Why not just put ChatGPT or a generic chatbot on our site?
What does engagelayer.io do?
What problem does it solve?
How do I add it to my website?
Will I need a developer or my IT team?
Will my team need to learn anything technical?
How fast can I go live?
Do you offer onboarding help?
See it on your website with your content.
We'll set up a personalized demo using your industry, languages and a sample of your real business content.